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ICA telephony solution helps Optimax maintain their status as market leader in laser eye surgery.


When it comes to leading the way in laser eye innovation, Optimax are at the top of their game. Formed in 1991 they have performed over 500,000 treatments with clinics nationwide.

Optimax are passionate about customer service, they came to ICA with a vision to enhance the the customer journey, measuring it from the initial enquiry through to the surgery after care. 

ICA designed and delivered a customer centric telephony platform which allows Optimax to do this and more. Implementing  a multi-channel contact centre, which allowed enquiries to be managed by the correct person and handled in the most professional mannerism. 

Deployment of the new system not only enhanced the collaboration between offices and clinics, but also reduced the communication spend by over 50%

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